Your company logo is often the first chance you have to make an impression on potential customers. It’s vital that it portrays your business in an effective way, for a lot of people your logo is their first impression of you so make it count!.
Here are 20 points to think about when creating the perfect logo:
1. This is important.. no Photoshop … don’t touch it … DO NOT USE Photoshop. (Or any other Bitmap software)
Logos should always be designed using vector-based software such as Adobe Illustrator or Corel Draw. Even if an image is added to the logo, it should be converted into a vector file. Clear examples are KFC and the campaign of President Obama (i.e. Change).
2. Use the least possible number of colours to simplify the logo and make it distinctive.
3. Use icons where practical.
4. Your grandmother should be able to read the text without wearing glasses!
5. Make your logo unique and distinctive, so that it can stand out from the crowd. Twitter’s is a great example!
6. The logo might be used on different backgrounds, so make it transparent. (Remember to save your files as PNGs for this)
7. Design is always about creativity – so think outside the box!
8. Check the opinions of at least three people to confirm that the logo is beautiful before launching it.
9. Do not use established, well known logos as part of your logo
1o. Avoid off the shelf logos – be different!
11. Save a version of the logo in black and white as well as colour, as some printing techniques can’t print multiple colours.
12. Make sure your logo is distinguishable if seen upside down or mirrored left to right (it might be put on a glass door). Check out the logo below I mirrored.
13. Make sure your logo is perfect if resized, and it looks good in small or large editions.
14. If the logo has symbols and icons as well as texts, make sure that all parts are equally distributed and no part shows more than the other.
15. Avoid fashion trends – aim for something that will stand the test of time.
16. Do not use software effects such as shadows or bevels unless you’re 100% sure it will be usable in future.
17. Consider all the places and materials that can display the logo.
18. DO NOT use multiple fonts.
19. Make sure the logo can always be used from a practical standpoint
20. Last but not least, Keep It Simple.
I hope these steps help you find the perfect logo for your company!
If you’ve got any suggestions leave them in the comments section below.